Social media marketing is getting increasingly popular because of its ability to connect and reach targeted audiences virtually, within less time, and less effort. Especially, small businesses are finding social media very helpful for branding and marketing.

• More than 6,1 Million South Africans are on Facebook

• Facebook is South Africa’s fastest growing social network with over 100,000 new members registering each month

• 1,1 Million Registered Twitter Users in South Africa

• Half-million South Africa users

 

Facts about social media and small businesses

Here are some facts that show how social media is making big impact on small businesses.

• Constant Contact reported that 49% of small businesses have found social media marketing effective for their businesses.

• Lead-to-close rate is 100% on social media than traditional marketing methods (Source: Socialmediatoday).

• 80% of customers on social networks prefer to connect themselves to brands through Facebook (Source: Socialmediatoday).

• 53% of small businesses use social media as an engagement tool for providing 2-way conversation customer support (Source: Socialmediatoday).

 

Purchases made through social media

• 46% of online users are counting on social media before making purchase decision (Source: Neilsen).

• 71% of users of social media websites say that they are more likely to purchase products from the brand they follow online on different social media websites (Source: Digitalsherpa).

• 15% of customers use social media websites to search for local businesses. This is biggest advantage to local and small businesses (Source: Digitalsherpa).

• 63% of users prefer businesses with the information that can be easily accessed on the social media websites (Source: Digitalsherpa).